Why I Changed Production Partners

Honest moment: what I was shipping wasn't matching the brand I have in my head.

Our earlier pieces were printed. They were fine. Fine was the problem. You deserve better than "close enough," and so does every side quest.

So I moved to a new production partner. Starting with The Side Quest Collection, every piece is embroidered.

The first crewneck off their line is the one I keep picking up just to feel it. It's the kind of piece I'm proud to put my name on, and I think you'll feel the difference the second you hold it.

Shop The Side Quest Collection

Lauren
Founder, After Bedtime Club